ETA·BRAINa Katyella project

Acquiring Minds

Building Trust as New Owner of a $3m Business

Excerpts · 392 segments · ~1:24:41 long

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So upholstery means you are building a brand new furniture. Let's say you're a millwork company and you got a contract to, I don't know, fit out a, a lounge in an airport. So you build all the seating, banquets, everything like that, but you don't have the capability to put foam and fabric on it.

Send those things to us. We put fabric, we put foam. Or you are an individual who wants a custom made sofa because you know your, your apartment in New York City is not a standard size.

So you don't. Standards don't fit there. So we make a custom sofa for you and then put all the foam and your choice of fabric. So that's upholstery.

Reupholstery is, let's say you have a. Couch in your house which has a sentimental value to you, but it's old, you know, from your grandfather's time, I guess. And you know, it's old, it's ripping, but you want that couch, you don't want to get rid of it.

So you send it to us. We put brand new fabric on it, we put brand new foam on it, brand new springs in it, and delivery, deliver back to your house.

Great, thank you. That's helpful. And then. But how can you guys do furniture fabrication as well? Because the technical skill required to build furniture is vast and complex. So that seems like a totally different thing.

So. Yeah, how do you explain that? No, so we have skilled people in. Our company who are skilled in different areas.

So we have three different separate spaces where we build stuff. So drapery has its own skilled employee base. Upholstery has its own.

And then furniture manufacturing is a full fledged facility with, you know, cutting machines, planers, you name it, everything is there and skilled workforce that delivers that furniture part of things. So essentially.

So you guys will. Could fabricate a, for example, sofa. You could make the whole thing from scratch? Absolutely. If you can envisage it, we can make it essentially.

Or a lot of folks look at, you know, these design magazines, find some really cool piece of Furniture come to. Us and say can you make this for us? We can copy that. Oh wow. I didn't know that was possible.

And so in the industry, industry being, being what? Being interior design. What is the macro industry?

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