How to Build a $5m Media Business Into a $20m Flywheel

But that's not a great like two way path. Events have helped us put faces with names of these people who have been great sources, readers, clients for years. And that it 1 helps with loyalty and retention but 2 gives us a much better beat on what our audience and key listeners or readers want and expect from us.

So when we have those interactions at our events, it helps our editorial team build out better source relationships. It helps our editors better understand strategically what our audience is interested in. It lets our account managers and account executives get face to face time with key advertisers and marketers to see what audience segments are most valuable to them or what products they're…

And do you find that there is. The performance of events is difficult to maintain. And as what I mean by that is, you know, I'm thinking of an event that in its first year, everyone talked about how great it was and then went back for the second year and the second year wasn't so great for whatever reason.

Yeah.

And so third year now they're having a hard time with ticket sales. And it always, I've always had the sense of events that it's not that you stop trying to execute, but there's a, there's a certain unpredictable.

Yeah.

In the magic of an event and it's hard to just playbook it and replicate it reliably. We've been fortunate.

Or every event that we've hosted in the last few years, we've left with the feeling of all right, I don't know how we're going to top that, but we'll figure out a way like the feedback and the energy has just been so high.

And when the feedback and energy is high post event, that's the right time to capitalize on getting people to sign up for, for, for the next year and, and encourage them to bring a friend or colleague and that even inside of the little event flywheel that, that keeps spinning for us.

But one of the things that I've seen, as I've observed other events, is that genesis qua, as you mentioned, or, or the energy means that it gets lost when organizations start to treat events as a, as a product suite that's, you know, fully delegated outside of like the, the core leadership team and executives don't actually attend. They market. They're not there.

We think of these events as incredibly important, like touch points that reflect our DNA and our, our energy and our, and our people and, and that's really reflected.