How to Build a $5m Media Business Into a $20m Flywheel

Great. That was awesome Clayton. And we're going to unpack that a lot in a little bit. But, but what did it look like when it, when you were first exposed to it?

Because that grand vision that you have today was not what it was back in 2015. 16.

And one of the founding beliefs of the business that we still hold on to strongly is that it's incredibly important for mortgage and real estate professionals to think about the housing sector as a whole and not just think about their little, their little niche of it.

And we look at a lot of the, the things that went wrong and the things that made the housing crisis and the GFC worse than maybe it potentially needed to be was information asymmetry. Mortgage originators didn't have any idea what was happening in the real estate sales or home building market. They were consuming different media and data sources.

Loan servicers weren't talking to and paying attention to what was happening in the loan origination front capital markets or, or mortgage backed security. Investors did not have a direct line into what was happening in, in real estate sales and, and, and in new home construction. They all had separate newsletters and digital and print publications that they followed, but they were all niche.

And what Housing Wire sought to do and what we continue to do is bring together all that information in one place.

So whether you're a loan servicer or a real estate agent, you can think about the housing market and the housing sector in totality and learn from what your, your, your peers and colleagues are doing in their business that that helps make you better understand what's happening in the market and hopefully offer better advice to your your clients and employees and make better strategic decisions so…

Like, we still believe that while a real estate agent might not be interested in everything happening in loan servicing, they should have the opportunity to understand what's happening in loan servicing and the massive shift we're seeing in the market right now because ultimately it does impact their consumer.

Can you give us some numbers around what it looked like at eight years of age in 2016? Housing wire, by the way. So it launched in 2008 to kind of redress this information.

What the founder saw as an information siloing. They they were like.

And there was a, in that like 0509 period, it was a little bit of a emergence of entrepreneurial bloggers who were, who were publishing publishing content. Like the early stages of digital media when launching a site or a blog was, was pretty accessible. And so the founder of Housing Water was part of that that emergence.