ETA·BRAINa Katyella project

Acquiring Minds

How to Build a $5m Media Business Into a $20m Flywheel

Excerpts · 332 segments · ~1:30:36 long

Short excerpts only — hear the full conversation on the publisher's site.

Today's interview was a fun one for me. Clayton Collins bought a media business, HousingWire, a B2B publisher for professionals in the housing industry. Clayton has almost quintupled sales from 4.

Million in revenue when he acquired it. To approaching 20 today. He shares with us how he's done that.

You'll hear that strategic acquisitions are a big part of the story, acquisitions that added events and data products to the Housing Wire ecosystem. And you'll hear that Clayton began this journey with a big vision, an intention to transform the business he bought into something grander. As an entrepreneur, I love this.

It's inspirational, it's bold, and it speaks so highly of Clayton that he's delivered on it. But you'll also hear us talk about how his original search investors reacted to that initial vision. Not all got on board.

Clayton makes a great point about the value of having diversified sources of capital, as opposed to just one or two who can effectively veto your project. This conversation should appeal not just to those of you who, like me, are intrigued by media businesses, but also to the visionaries among you who think less about multiples and more about what a little business you buy could could one day be.…

You are much more likely to have success getting an SBA loan underwritten for your deal if you understand how lenders evaluate risk when financing a business acquisition. Today, leading SBA loan broker Heather Anderson will host a webinar teaching the five key risks that lenders look for, how to spot them in your own deal, and how to mitigate them.

Heather will cover customer concentration, buying into an unfamiliar industry, seasonality, businesses that require licensing and business valuation based on recent growth as opposed to steady eddy historic growth. Heather has years of experience doing hundreds of SBA deals, so come learn from the best. That webinar is today, Thursday, November 6, noon Eastern.

Link to register is right at the top of this episode's show Notes or. On the Acquiring Minds homepage. Acquiringminds co. Welcome to Acquiring Minds, a podcast about buying businesses.

My name is Will Smith. Acquiring an existing business is an awesome opportunity for many entrepreneurs and on this podcast I talk to the people who do it. You know Inzo Technologies as one of the leading IT managed service providers serving the search community, led by Nick Akers, an Acquiring Minds guest who bought the.

35 year old business. The team at Inzo regularly works with searchers and their acquisitions and one feature of acquired businesses that Enzo is seeing over and over is the need to implement cybersecurity promptly during the transition. So many Acquired small businesses either have glaring vulnerabilities, lack security best practices or both.

That's step one to de risk the deal you just closed should be addressing these issues. INSO is your full service IT MSP for post close stability. They assess your target, surface the biggest risks in plain English and give you a day one through 30 plan to cut exposure, prevent downtime and even find cost takeouts like bloated telecom bills.

Check out enzotechnologies.com on I n Z O or email Nick directly@nickot technologies.com Clayton. Collins welcome to Acquiring Minds Will.

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