Buying for Brand (Then Growing 4x)

I have. Really. I've seen one or two people do sim. Do something similar, people that I've become friendly with, but it has not. I. I haven't seen it in a meaningful way. No.

And. And when you say it's transformed your business, it. Just because it's added this revenue line that's substantial. I mean, how many of these have you sold?

And so that all basically follow. Falls to the bottom line. Of course, you're offering them discounts and stuff. So does it?

It.

It's probably not pure profit, but it's close to it.

Close to it. I think that in 2024, we launched it summer and August of 24, and I think that the statistic was over half the members stayed at least twice in the year. 20% of the members stayed three times or more during that year. We had one member last year who stayed 11 times at different houses every single weekend.

I think in 2025, I. I haven't done a full look back analysis of. Of the membership, you know, yet as we end the year. But when we had done a review, we had a handful of members who had stayed with us five times this year.

I mean, you just don't get that in other businesses. Yeah. In other similar businesses.

Matt, part of the Appeal of Red Cottage, you said was that it was a weekend market. Now so, so, so much of the short term rental business is, is very geography dependent, as we've already talked about. So the way short term rentals work in a ski town versus a beach town versus the Catskills versus, you know, a weekend getaway destination is idiosyncratic.

Now I hear that you see your target market as all of New England and, and more than New England, from Pennsylvania to Maine. And so you have all these different little micro markets in there and idiosyncrasies. So it's, it's, it's no longer about just that kind of the, the weekend, the weekender.

Is your core customer. Are you thinking about your business in, in, you know, your main customers as different than your outside of New York customers? Is different than your outside of Philly customers?