ETA·BRAINa Katyella project

Acquiring Minds

Buying for Brand (Then Growing 4x)

Excerpts · 305 segments · ~1:25:03 long

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So we're saying, you know, we know that we can double the commissions on these units that you have. Let's pay you out over 12 or 24 months and you'll see that upside. So most sellers are what a phenomenal structure for you.

Yeah, yeah. Wow. Again, you know, had I, had I done it on the, on the first deal, it probably, you know, things might have, you know, looked different. But I feel that we're really sharp around how we want to look at these deals now. And what's great is we have sellers coming to us.

We've had two in the last, you know, in the last month who, who have come and said, hey, I see you buying, I'm in your area. Because it, again, it's, it's becoming very challenging to grow and scale these businesses. It takes a long time to build a homeowner relationship.

It takes a long time to get someone, you know, a homeowner into contract. I think there is margin compression when you have a business that is on that smaller end of the spectrum. And so we're being approached by sellers who want, who, who see us as the perfect place for their relationships and their owners and you know, what a.

Okay, so you're just over 200. Yeah, I love the enthusiasm. You're over 200 units.

You started with 50. Yeah, three years ago. How big can this get?

I mean, in like say five years, you know, who knows in 30, but let's say in five.

Well, you know, the way I think about the business right now is that just in having rebuilt the underlying structure from what it was to what it looks like today, you know, we have a platform for 500 plus homes where we are Basically running at half capacity. We, we can absolutely, without changing our cost structure in a mean, in any meaningful way, get to that kind of scale in the next, you…

I mean, we have all the pieces in place and you know, to accommodate a portfolio of that size, we, you look at the market that we're in, there's something like 250,000 rentals in the Northeast. So that's the geo that we have sort of specified as, as where we want to be servicing from, you know, Pennsylvania through Maine.

And you know, whether we're, you know, talking about 500 homes or a thousand homes or, or what have you, I mean, it's absolutely achievable. Wow.

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