ETA·BRAINa Katyella project

Acquiring Minds

Buying for Brand (Then Growing 4x)

Excerpts · 305 segments · ~1:25:03 long

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Yeah. The 100 grand. The 100 grand. Like, just give me another 100 grand, please.

Basically, which, you know, we respectfully denied. And there was, there were some tense moments around, you know, what that transition would ultimately look like. And the fact of the matter was the actual support post transition was diminished significantly because of that.

You thought you were going to get a six month transition from the owner. This is a tiny business, headcount wise owner and two employees. Yeah. So you think you're going to get all your education, download his brain, have him show you the ropes for six months as part of the acquisition price, and then very close to closing, not maybe at the closing table, but really far down the path.

He says, actually, I'm not going to do that for you for free. I demand another $100,000 for that kind of consulting term. Wow. So did that, by the way, create any tension and bad blood?

Because that feels to me especially now that, you know, that you were offering him a really good price. All cash like that just strikes me as really egregious and greedy and, you know, etc.

It was absolutely. Yeah, it was absolutely egregious that I remember feeling, you know, that it was, you know, I kind of bait and switch a little bit.

And change the nature of the, of the terms, changed the nature of the deal, changed a lot of the, you know, goodwill that had been built up during the course of some of the early, you know, discovery period where, you know, we were getting to know each other. And what made it more challenging was post Close. The seller was obviously had just sold their business.

They were also a homeowner that was remaining in the portfolio of a number of units. So. And they actually ended up being our landlord also because one of the, the components of the deal was that we needed to sign a lease in a building that they had owned. So there were a number of things there that made the relationship, I would say, thorny and, or challenging.

Yeah. And you know, that, and, and that we didn't have a, you know, true or meaningful transition did not help. But it was one of the things that, I mean, we were so far down the line and. Yeah.

And you, and you really loved, you really love this business. You love this brand. You wanted to get the deal done when you said he was going to be a landlord.

So this had an office, the business for three people. I would think that a. The str. Property management business would be done, would be managed remotely, that there wouldn't be an office.

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