ETA·BRAINa Katyella project

Acquiring Minds

The Late 40s Pivot Into Business Buying

Excerpts · 380 segments · ~1:35:56 long

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Well I, and I think there is, I mean they're definitely tech diligence providers. So for example if you're buying a SaaS business, rapid diligence I think an early acquiring minds guest, I'm forgetting his name but his team at the time would do line by line code reviews of the code base that you're buying in the SaaS business.

Than E Commerce but I suspect that there's even, I suspect that there's something analogous in Econ land.

Yeah I've, I've at minimum I've talked to a lot of agencies and freelancers who could do that type of work. I haven't spoken with anyone who, whose job is, who's. Whose business is doing that work but there are a lot of people who can do that work and it is something that I, that I should have done before.

You talked about looking for a digital business with 150 of SDE and in person physical real world business of 500 SDE. You found one of whatever 8900 of SDE. How do you think about size today.

I would buy the biggest business possible and a lot of people have said that I think that this business is barely big enough. My, my goal and a lot of people's goal is to work on instead of in the business. You mentioned that before.

You can't do that unless you have the right team, the right processes, the right systems, etc. And I don't know how you could do that if you got a $250,000, 300,500 even 500,000 SDE. So to me it's actually I feel having only bought one business at the size I bought, I feel that the, that risk is enormous.

That buying a small business just leaves you open to the, to the problems of, you know, entrepreneurship. That having a, having a decent wallet and the businesses coffers, you know, that's a big deal. So I would advise people to buy the biggest business, biggest business they can.

Let me press on that or let me offer an alternative and just have you react. So as we've covered, you are approaching 50 and had been a very successful manager of brands, big brands. So you were used to running teams and being at the top of an org chart.

If you're 30 and you're buying a business and you haven't had that experience, so you don't take it for granted that you can delegate a lot. You just don't have the delegation experience or expectation and you, and so getting your hands dirty might not be as, as off putting as it was in your case. And there's something to be said where the, you can add a lot of value by being the one to put those…

You will be up to your eyeballs in the business. Let us not. You know, this is very much an argument for working in the business. And so everything will be on your shoulders.

Every problem will, will come up to you. But if you can handle that and be the one to, to build the systems over two, maybe three years, there's a lot of value to be added there. Does that sound like a reasonable alternative path for a different avatar than you?

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