The Late 40s Pivot Into Business Buying

Exactly.

They grew double digits for four years. And I believe, I believed at the time and still believe that the industry is worth investing in because it will continue to grow. It's such a small piece of an enormous pie that offers significant benefits that the rest of the pie doesn't offer.

I still, I still believe it. Yeah.

You know, I mean, I have a buddy who has a van that he converted into basically where he lived during COVID He, he, he bought one of those. Like the, there was a, there's a Mercedes van, isn't there, that's particularly popular in this community.

That's right.

Yeah. Found what he, he lives in D.C. and he drove to Montreal to find it or like upstate New York to, to get his hands on it. Now this was when. This was when like the supply everybody wanted one apparent was right.

You know, probably during COVID So it's not so crazy anymore. But the point is his appetite for what this offered was very strong.

Yeah. Yeah. And that people, people drive all over the country or fly all over the country to get, to either get the van that they want to convert or to get the converted van that they, you know, had professionally done. So there's a lot of opportunity to meet the demand of customers who are having to do things like that that, you know, in A more mature industry. They won't have to. It won't be…

Yeah, yeah. And in fact, and just to underline something you've already said, this is a long term trend. So even though it came on many of our radars, the normies, during COVID and it was already a growing market, steadily growing market for decades.

Yeah, that's right. It's like ecom. You mentioned Ecom as a trend, a Covid trend. I think of it as a Covid boost. The ecom preceded Covid.

It got a huge bump. And of course there was some, you know, some. We came down from that bump a little bit. I felt that in my previous businesses.