ETA·BRAINa Katyella project

Acquiring Minds

How to Own 20% of Multiple SMBs

Excerpts · 537 segments · ~1:55:04 long

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And, and while you have figured out a way to run this business remotely, I have to believe that face to, to, to grow revenue and that is make sales in janitorial. It's kind of a B2B sale. You're, you're trying to, you know, get into accounts of landlords and property managers.

And that usually required. My sense is that that requires facetime. And so to buy and build this, at least organic through organic sales would mean you being on the ground there.

You've opted not to do that. When did, when and why did that strategy change?

Yeah, so the plan was always to buy them, Bill, but it was still never to be boots on the ground and do it unless I had a business in the perfect location. But even then, like, I didn't really want to be in one location all the time at that point because I just kind of started this life of being a nomad and I loved it. So I'll push back on one thing which is you do have to have someone boots on…

You have to have someone going in, doing bids, shaking hands, like building relationships. There's no rule that says it has to be me as the owner. Yeah, true. So my plan was always to find good people and have them do that.

And fast forward to today. I think I've gotten to that point. My current gm, she's great.

She's like grown up there. She's local, she knows the industry, she's personable, she, she's good at doing the bids. She's works really hard.

So she's kind of advocating for me boots on the ground. She has bonus structures in place that if she grows the business, she gets new accounts, she gets rewarded. She's very pumped about that.

So I've, I've tried my best to incentivize my team, to grow it on my behalf and then I've done a ton of work in the past 18 months or so on how do we get new customers? What works? Does do Google Ads work to. Does SEO better? Like where should I invest my money on a marketing front?

Like do lead companies do better? Should we be doing flyers, cold calling? And I've tried a bunch of stuff, spent a bunch of money experimenting and kind of stuck with what's worked best.

And I, I've got to the point now where I think 2026 will be in a really good spot because we now have the capacity to take on new bids. Like do new bids. We're getting leaves in the door at a pretty decent clip. They're not converting as well as I'd like at this point, but that's the next problem to solve.

But we're getting people in the door. We are name out there. We've turned our brand around a little bit and our perception in the community from what it was.

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