ETA·BRAINa Katyella project

Acquiring Minds

Second Time's the Charm as Owner of a $4m Business

Excerpts · 353 segments · ~1:21:07 long

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So talk, talk us through a couple of the little bullet points of your search.

Sure. Well, for. I think I, I spun my wheels for about a year. I call that the, you know, the Cody Sanchez phase, which I love watching Cody Sanchez, you know, but it's very non specific. I joined her a little mastermind group.

So I was scraping data. Yeah. So I used Biz Scout and I scraped a bunch of data in Orlando. I focused on commercial landscapers and pool cleaning companies and pest control and then set up a CRM and started doing a mix of phone calls.

I mean, cold phone calls, yellow letter campaign. Have you heard of these?

You know, just my personal story. Just give me a call on my cell phone. You know, I'm not a, I'm not a private equity firm.

I'm just looking for a family owned business and it's all, you know, that all came from my heart and it was a genuine story. And I got, I got a lot of reaction from that. I mean, out of probably 5,000 contacts across, you know, those service industries just in Orlando, I had probably 150 really good phone calls, conversations, meetings, face to face.

I think it works. I think it's all about putting yourself out there and being genuine and having a compelling story that, that not, I wouldn't say a potential seller, but, you know, an entrepreneur just kind of relates to that.

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