Leaving $700s/Yr to Buy an Underperforming Printing Business

That's, that is the needle mover for our business. And that's what's driving the 30% now, 40, 50% growth year over year this year.

Great. Well, I, I just love to hear that. Dom, good for you. Congratulations. And at the risk of sounding like I'm belittling this accomplishment, essentially you started chasing business. Yes, yes, you started chasing business.

Yeah, I, this was kind of my idea overall in terms of, you know, I'm not sure exactly what I'm going to do, but I will figure it out. I would assume you're familiar with Alex Hormozi. He has a saying that is something like you should be willing to work so hard that it becomes unreasonable for you to not succeed.

That was kind of the mentality that I was coming into this with. I tried a lot of different things. I haven't hit on all the money and time that was wasted on different avenues that didn't work like spending $13,000 on email marketing and generating $1,000 in revenue.

I had to cut that one out really quick or bringing on a life cycle retention marketing consultant, whatever that really is, for $7,500 a month, locked in for three months. And they just gave me these really pretty decks and we're like, now it's time for you to implement these. And you know that, yeah, that did not pan out as expected and there were a few more other things as well.

But you know, the business was cash flowing. So I did have the flexibility to kind of throw money at a lot of different things. But really I think the most important thing as, as an operator is to get in the weeds, do as much yourself as you can, learn about the business, kind of don't just try.

I think it was my years in private equity where I, I saw a bit of a throw money at your problems approach.

That's an important topic and one I wanted to give a segment to. So. Thank you for letting me interrupt. I want to go back to your Hormozi quote.

I'm reminded of a Steve Martin comedian Steve Martin quote. I think he maybe even wrote a book that with this title be so good they can't ignore you. Something like that.

And so thematically similar which is just if you're work hard enough or are committed enough or just keep at it enough at, at some point the world is just going to yield to you. You just through sheer will, you can, it's almost like you can sheer will power yourself to some success. Let's not overstate this.

But I, I do think certainly like in your case, in a market where you know, there's demand. This is a multi, multibillion dollar industry. You know, there's demand.