Leaving $700s/Yr to Buy an Underperforming Printing Business

From window clings and decals to printed signage, stickers, whatever it may be. This is a product set that literally every business needs. Like if you will, if you're going to a trade show or an event, you're probably bringing some print collateral with you.

We can do all of that. So I, you know, that cuts both ways. It's a very big industry that, you know, is a bit commoditized.

We have a couple of angles that I can get into later that I think are important for our customers. But I liked that, you know, I would be able to sell it to, you know, basically anybody. Sell the service, sell the service, sell the products.

Yeah, yeah. Okay, a couple follow ups there. Just to underline what you were saying about your machines capacity. That's, that's kind of similar to the, a manufacturing lens that you would that where if you're looking at buying a manufacturing business, you ask yourself what is the capacity of my facility?

Any machines, any capital assets that go into the manufacturing as well as my people, as well as the number of shifts. So you'll see in manufacturing business, sometimes a business go from 1 to 2 shifts, 2 to 3 shifts. And so with the, with now you have to pay for that additional labor.

But from a capital assets perspective, you're, you're getting a lot more out of the, of the capital assets that the business is already invested in. So it can be a big needle mover. And that's very similar to what you just articulated in your business.

You have these, these big capital assets, the printers that have already been acquired. And so to optimize the business is to basically have those things cranking for as many, as many hours out of the day as possible up to their own limits. Okay, point one, point two on this thing about the, yeah, the, the commoditization frankly of, of, of printing.

In some ways that's the nature of the beast when you're selling a service that everybody needs. It also means that there are a lot of vendors who sell that service. So it, as you said, it cuts both ways.

The trend to moving away from brick and mortar to online almost therefore seems to be a little bit not good because, because your local printer, large format printer could at least historically kind of have some, kind of ensure some market share by virtue of its, you know, its local physical footprint.

Whereas if everybody's going online now, you're competing with everybody in, in the world and it becomes a pay per click game, it becomes an SEO game which, you know, that's where a lot of businesses is, is, is fought and won these days. But it, it's, it's very competitive and those pay per clicks will eat up your marketing spend. So I don't know how I feel about it if it's a good thing or a bad…

I suppose if you're a first mover or if you're an early mover that gives you some, some advantage. And it sounds like print moz with that name in particular, that brand name in particular. It was sort of digitally native online first.