ETA·BRAINa Katyella project

Acquiring Minds

Leaving $700s/Yr to Buy an Underperforming Printing Business

Excerpts · 322 segments · ~1:25:26 long

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He also was just fine moving the business. We had kind of been working together For a while. And he's like, hey, you're, you're clearly very spooked.

He was very open in working with me to allow me to give whatever access I needed. Like he gave me access to his stripe data directly in the platform before selling. So I had his full customer list.

All of that. Yeah, I could tell he was very high level, not in the weeds. He, he was not. When I, you know, asked him details about his margins and whatnot, he, he's never managed to margins. And you know, I, at a certain point I kind of just had decided, am I going to do it or not?

And in any, in any deal, whether or not you uncover these kind of obvious risks, they exist. These little businesses have a lot of hair on them. There are going to be skeletons in the closet.

Hopefully they're not being hidden by the seller, but sometimes they are. In this situation, I felt like I would, I just had, you know, I wasn't sure about it, but I had a pretty solid level of confidence that I would just figure it out and that to the extent something went really wrong, the seller would, you know, help me to work through whatever the issue would be. We ultimately did find what…

And it was very simple and straightforward. It was the website speed they down. They tried to save like a hundred dollars a month on their servers.

And he didn't realize this, but in different parts of the country the website was moving at a snail's pace. So he logged in from Oklahoma through the sales process and it was, you couldn't load the page. So you're, you know, people just bounce and go to somebody else. So that was, I probably asked him the question.

That's actually, that, that's actually a really great find.

Because it's like, wow, we can fix this. And, and that probably is just revenue that will, I mean just move the needle very quickly and straightforwardly. Everything you just said, Dom, about just at some point you gotta, gotta jump.

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