ETA·BRAINa Katyella project

Acquiring Minds

A $6.5m Business Worth Flying To

Excerpts · 370 segments · ~1:05:45 long

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Sort of vibe and that. And. And you spend weeks there. Okay. Okay.

Coming from the military as bare bones as it can get close to a military barracks, you'd call it.

Yeah. And. And the idea of being away from the family for so long that obviously that's just a very personal decision. I mean, is there anything that you would advise people listening on that front or. It's just too personal and people have to decide for themselves if they can sort of handle it or want to do it.

I think this is one of the main considerations along with other things you look in the business for. Folks wanted to take the E tier out the first thing. We always tend to delve into the numbers, customer concentration and everything.

But I would say if it's a physical business, not a digital presence only business, go visit the business. Imagine yourself literally sitting in that chair, living in that surrounding for a long time. Unless you can imagine that don't go into the due diligence and everything because that becomes a huge factor.

Once you own the business, the business will own you initially. The business will own you more than you owning the business. So there's no escaping.

And do you. Does that feel oppressive to you or. You understood that going into it and it's fine because that's. That's going to scare some people.

Yeah, I understood that going in. Go into this with eyes wide open because this is not some cakewalk that you can just be in your apartment and be in your house and then checks get mailed to you. This doesn't work like that.

No, of course, of course. But you're. But you know, and hopefully nobody listening is so unrealistic. But you are at an. The other extreme of that, Naveen, living five, five days a week in Milwaukee, working 12 hours a day, maybe more.

So you are so in, in the business and making real sacrifice to make this happen.

That's right. So. Because if you want to build generation wealth as they call it. And then something has got to give you got to pay your due somewhere. And then this is, I think this is a normal process of if you want to be the number one company and eta, I mean engineered to manufacture aerial work platforms, these are some of the sacrifices you have to make.

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