ETA·BRAINa Katyella project

Acquiring Minds

From $1m to $25m in 6 Years

Excerpts · 708 segments · ~1:55:50 long

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Correct. Now they, if they, if they're busy, it'll roll to the spa. But that was a big, huge undertaking. And, and I have a call center director now that sits here in the United States and they, she manages that team.

And you have to manage them. Like when you. A lot of times when people want to go through outsourced labor, they make a lot of big mistakes of like, they throw it to the fence and forget it. Or they give very unclear, distract instructions.

And I'm like, if you're going to have someone across the world do a job for you, and you said you want them to do a certain way and you give them, like, here's what I want you to do. They say you gave you a list of instructions. Okay, go give it to someone in your office.

Tell them to close the door. They don't get asked any questions, and they have to follow just the list in front of you. Is that list good enough to do it?

And, yeah. And so the other thing, these people, these are people are part of our team. We treat them as part of our team, like, and they're part of our team. They're an extension of our team.

And I remind my team of that all the time, and it's been great.

And so how many people are on the ground in the Philippines?

Well, then one more thing. I'll get to that. Probably 50. Because now we. The biggest, the biggest innovation we did was a year and a half ago, we built an outbound call center. So we're a lead generation business.

And, you know, it's all about leads. And a lot of times, you know, sometimes the franchisor and stuff, they say, oh, we're just advertising. People will find our website and book, and they do, but you lose a ton of leads.

And one of the game changers for us was to build an outbound call center where, you know, we might put an offer on Facebook, says 50% off massage or facial. That lead will go into a CRM system. Now, we've worked hard to get a CRM system integrated.

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