From $1m to $25m in 6 Years

I burned them.

Some hopeful signs. But you were just getting nothing but like, oh, my God, what have I done?

Yeah.

And anyways, we got through that and, you know, and I decided in this business that I was going to roll my sleeves up and I was going to learn it from the bottom up. So a lot of franchisors, I don't franchise, they don't want to get their hands dirty. Right. They want to, like, you know, manage from afar and hire a manager.

I didn't. I rolled my sleeves up. I mean, I folded towels. I fought with the computer system every day and lost.

I did all the hiring and, and I sold memberships, and I really dived in the sales process and everything about it. And I, I, I, you know, I'm here. I am checking client.

I'm this big MBA executive strategic consultant. I'm checking clients on a Saturday night. Right. That was the only way I was going to learn the business and master the business. And.

Yeah, say, say more about that, Jeff. Why? Why? It sounds very logical. Master the business said, you know, you just invested your professional direction into this thing, so of course you want to learn it as well as you can and then go from there.

But what you just said about many franchisees is probably also true about many people in entrepreneurship through acquisition, where they really try to skip the step of getting their hands dirty. And in fact, and I'll, you know, somewhat guilty of this, we so celebrate, like hiring an operator or getting your businesses to run themselves.

That is the ultimate goal, even probably yours, that we try to accelerate through, you know, the working in the business, not on the business, as the phrase goes. So you either had vision or something that was like, no, I need to like, pump the brakes and do every little thing in this business so that be. And treat it as an investment.

Really, what that is, is an investment of your time. So anyway, I'm taking words out of your mouth. Why. Why did you do that?