A $10m Acquisition for Freedom and Family

But in this case, I can grow 3x and... you know, still have the same equipment with that extra investment, you know, that we've set aside. And then we can maybe buy another print shop or expand and buy more land and equipment here. You know, really the world is our oyster at that point.

Great. And so the real estate is, you said, the one big building that houses the equipment in the company. Okay.

All right. So let's now hear about how you structured this deal, because it's got real estate. It's got all this equipment. And as we're going to hear, the Q of E came back with not good news.

So it gets sticky. Where did the initial deal begin? What did that look like?

Yeah, so the initial reason that I looked at it and, you know, I had my business partner and we were both looking at it was, you know, it was over 2 million. And when the QV came in... I'm sorry, what was over 2 million?

The EBITDA. It was over 2 million.

The EBITDA was over 2 million, okay.

And so it had gone down slightly and... to the point where we understood that, you know, two people can't acquire this company. It's only one person, right?

And so that's the point at which I had to decide, do I still want to buy this company? And do I want to, you know, do I want to take this on myself? So that was really a thought process for me.

And so we've really, you know, looked at the marketing and I realized that a lot of the underpinnings of marketing, are not there. So for me, it was, you know, I can renegotiate down to reflect that, you know, we don't have the marketing processes and systems and the market presence we want, but it's also an opportunity, right? Because I can really take the company and grow it from there.

And so with the lowered EBITDA, basically we had to renegotiate. And I think that's what you were referring to, right? We had to renegotiate.