ETA·BRAINa Katyella project

Acquiring Minds

A $10m Acquisition for Freedom and Family

Excerpts · 348 segments · ~1:26:03 long

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So that's probably the number one reason why people use other services like Digipod. And... they're not the best at bespoke solutions. For example, all our journals and anything spiral bound is something that they just don't do.

If you want a certain quality of gloss or color on a hardback, that's not something that they do. And so this type of print on demand really gives you ultimate control over the quality that your customers experience or your readers experience.

Great. And then on the point of competition, so you've explained the differentiation from Amazon KDP. What does the rest of the industry look like, the non-Amazon competitors to Digipod?

Yeah, so there are several smaller shops that do only print. And then there are these shops that help to market your book in its entirety. I should say produce and market your book in all its forms, meaning e-books and audio books.

Yeah. So there's really a lot of space for Digipod to grow in different media for the books themselves, marketing and distribution, integration into Amazon. It's just a matter of finding out what is the most important thing to our customers now and then building those out. So it's really a great playground.

Anika. Yeah. Let's pivot a little bit to the business of this business. What is the revenue? What can you tell us about the numbers?

So we are in a greater than 5 million revenue space. And I only see that increasing first because of the tailwinds of the self-publishing market. And then also because speaking to our customers, they already love the company.

They love the employees and they want more services for them from us. Right. And so it's just a matter of how fast can I expand to the customer, to the services that our customers most want.

And so I see that doubling in the next couple of years very, very quickly and continuing to grow from there.

So to be clear, Anika, you said above 5 million. So does that mean a lot above 5 million, around 5 million? Can you give us any more specificity?

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