A $10m Acquisition for Freedom and Family

Walk us through how you wrapped your head around that and then kind of what the plan is to be running a business that's in Michigan while you're in California.

Yeah. So like I said, you know, the person who found this was my good friend and he was planning to come out to Ann Arbor all the time because he grew up here. I have a very different situation. I'm married to a professor at Stanford.

We're never moving anywhere. So I really had to figure out how to bridge that gap. And as I learned more about the business, I realized that the production is just so smoothly run.

There's a GM. There's two supervisors under him. They've been in the printing industry from anywhere from 20 to 40 years, depending on who you're talking to. Yeah. And then the seller is maintaining 10% and he lives just down the street.

And so I got a very good sense that these people are experts and they have it under control. And they index very highly on ownership. They really take a lot of ownership and pride on the quality of books that go out.

That was very clear from my early conversations. So that made me comfortable that... I don't have to be an expert in that.

I don't have to be here all the time for that. Where I need to really dig in deep is building out products and services and marketing. That's where my expertise lie.

And that's where I'm going to spend my time and grow the team. Now, I do have a production... stand up every day. So I'm very plugged in to what's going on 9am every day for 15 minutes.

We all, you know, get together, talk about what happened in the last 24 hours. What are you looking forward to for the next 24 hours? And what are your blockers?

And that will continue when I'm remote. And then when I'm in Palo Alto, I will come back for one week every month to make sure that they have what they need from me and to have them feel like I'm here for them.

I'm present in the business and, and I care very much about that part of the business, but I also rely on these very, very competent team that's already here.