It might be $500,000 or $600,000 that they still have to spend to put all of that messaging out there for it to have impact. because our agency is full service, meaning we not only do the creative side, but we do the media placement as well, we can actually coordinate both of those strategies. So not only the messaging that you see back here, but where does that messaging show up and why and when?
Acquiring Minds
4th Time's the Charm: 3 Broken Deals to Buy a Great Business
Excerpts · 263 segments · ~1:13:45 long
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And the bigger question is to whom, you know, who's our target market? And who are we trying to what messaging do we want to get across to which people? And those are all questions that you obviously ask in marketing.
And so being able to control and direct both sides of the of the business makes us more efficient. And it also gives more lift to the client. So there's there are a lot of value propositions that we can throw in there.
Price does come up. And, you know, you could say you could argue to say, well, it shouldn't be one hundred thousand. It should be seventy five thousand. and you go to this other agency who's only going to quote $75,000, you're still spending a half million dollars to place this information out there.
Do you really want to risk a subpar message? on a half million dollar investment? I mean, to me, it's the opposite.
Like if I'm spending a half million bucks, the difference between 100 and 120, if I can hedge my bets with a buck 20 and I know it's a really good agency and they have cool ideas, I'm going with them. So it's almost the opposite. That's great.
Yeah. And you mentioned the media placement and media and the creative side. How do you call the two buckets of the business? The creative and media is basically the terms.
Yeah, creative and media.
um and how your full service and that is a differentiator and how those two kind of sides of the house can can work together but from our pre-call i know that those are actually very different businesses and the way revenue is generated and um And in fact, probably the quality of the revenue, perhaps. How did you think about quality of revenue of the entire of this entire business?
Another thing to call out that's obvious is it is a project based business, which is something that is always a target business, always gets a little ding for being project based as opposed to recurring. How do you respond to the question of quality of revenue?
Well, that was a concern looking at the business. The other thing that is worth mentioning is as we were weeks before the acquisition date, when the question came up of assignment of client contracts and in our industry. You know, contracts are basically purchase orders.
You can have contracts with large, you know, if you're if we're doing business with Intel, we would have a pretty ironclad contract. But doing business with a local bank or or somebody who's who's doing a medium sized project, usually it's either a PO or some sort of a contract where we can pretty much get fired if we don't do our job or if they don't like us. And so.
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