ETA·BRAINa Katyella project

Acquiring Minds

When You Buy a Glorified Job, Not a Business

Excerpts · 543 segments · ~1:44:32 long

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Top line. In top line. Yeah. And of course he was citing. Well, that's not even true either. So the last five years, I want to say were.

Yeah, anywhere between three to 500,000, pushing up to 500 to even. I think he maybe achieved 600 like the year prior to me buying. That was purely Covid.

That was zero percent interest rates and the home building market going absolutely ballistic. That was not at all intentional growth on his part. So.

It, so taking away Covid, the COVID boom, it was a three to four hundred thousand dollar a year business.

Yeah, like I guess, yeah, I mean I, I guess to be generous, you could say like a half a million dollar top line business. But. Okay, yeah, so I mean really small, really small.

And, and how many people were around him at that point, did you say?

So technically at the time of acquisition he had three people working for him. It was, yeah, a kid who he had brought on when that guy was 18 and he had kind of like grown up with the owner of the business. He had been there for 10 years, so definitely tons of knowledge.

Right. Then he also had Noah, who was his stepson, who had been there for only a couple of years and, and then the first employees youngest or younger brother who frankly I don't count because he was headed to college. He had decided to go to school and so he was headed to college 30 days after our acquisition. So technically you could call it three.

You know, luckily for the seller, that was like something he didn't have to deal with. That kid was on his way out and they were going to struggle to do it with just two people. So. And that was it, that was the crew.

You had educated yourself somewhat on buying a business. So you'd done a lot of Cody Sanchez stuff, but not enough to recognize how small and precarious in glorified job like this was.

Yeah, I, I don't know how to Articulate this in, in the best way. I love a lot of Cody's content. Most of it, however, is overly simplistic and very shiny.

And I'm the type of person who just, I guess believes what I read. I mean, I was like, well, he's citing that for the last, you know, his trailing twelve says his SD was $150,000. Like why would that not be true?

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