When You Buy a Glorified Job, Not a Business

Yeah, good question. So in between real estate investing and buying this business, I briefly had met a gentleman in my mastermind, my Jason Drees mastermind group who was building handwriting machines and helped him co found a handwriting machine business. So you see these things on YouTube or TikTok.

He literally built dozens of handwriting machines to make direct mail more effective. And I did that with him for about a year. He still operates the business.

So that's unique for sure. Um, so it's immediately doesn't look like junk mail. Right. Regardless, though, you don't necessarily need to take it that far.

I believe that so long as you put it in a regular envelope and not like just something that's not super junk mail. Like not a postcard. Right. First and foremost, that's like the first thing that gets thrown away.

Not. I'm trying to think of like other junk mail forms, but you can picture what I'm talking about.

Not something with like a plastic, you know, address is coming through the plastic.

Correct. Exactly. Um, that immediately gets you in the door because you know they're going to open your letter inside my letter was typed. But all you need to do is get them to open the envelope and be intrigued enough to read what it is that you sent them. Enter the picture. You immediately like my.

It's like in the top right of the writing, you'll meet. That's the first thing you see. And you're like, interesting.

I don't know this girl. What is this? And then you read the whole thing. And yes, the message is generic enough that, you know, I was able to use a, you know, an Excel sheet and a.

Whatever the Microsoft Word fill in the name thing is. I'm blanking.

Yeah, like mail merge, sort of.