And of course I took there with a professor named Steven Rogers. But you know, that's kind of where, you know, things got started there and I learned about it and I was very excited about it and just simply wasn't the right time in my life at that moment. And I'll fast forward to that later.
Acquiring Minds
$2 Million of Fun: Big Margins in Play Centers
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And then from there I went to management consulting. So I joined a firm Called Lek. Coincidentally enough, one of your other guests, Gabe Perez, was in my intake class for Lek, so that was a really nice coincidence to hear him on your podcast.
And, and after Lek, I did, you know, I did all kinds of casework there and strategy consulting across healthcare, consumer products and entertainment. And then from there I jumped into the digital media startup world where that was kind of blowing up. It was like the era of buzzfeed and all those kind of new digital media publishers were coming out.
I joined a firm called MeToo Mitu. It was targeting us born and raised Latinos, millennials at the time. And very unique approach at that time.
Unlike Televisa or Univision, it was all Spanish language. This was everything in English. It was kind of like a Latino BuzzFeed.
And so it was there for about three years and then I was ready to start something of my own and I got connected to the actress Zoe Saldana. You know her probably from Guardians of the Galaxy, Avatar. She just won the Oscar this year and her best supporting actress.
So her and I launched a startup called bsay. We, I ran the day to day operations, she ran the creative and I was there for about two years, two and a half years running that, that. That business and really working side by side with Zoe.
Absolutely. Yeah. Every day. Yeah. Well she was actually literally I would go on set to Avatar when she was filming Avatar 2 and I'd be in her trailer and we're kind of going over the business plan for B. It was, it was pretty surreal. It was another kind of a pinch me moment.
Like I can't believe this is like the life I'm living right now.
But, and, and did you have a. Previous relationship with her? She had this idea for a startup that was kind of in the vein of like a vice, but like kind of unscripted documentary style, but focus on more people of color.
And, and, and she was looking for a co founder and a president and coo. And so that's.
They eventually they found me and then they connected us and then we hit it off and then off we went to, to go launch this business together. This, this is the, the Hollywood and start from scratch version of buy a business, install an operator. You sir, were the operator.
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