ETA·BRAINa Katyella project

Acquiring Minds

$2 Million of Fun: Big Margins in Play Centers

Excerpts · 337 segments · ~1:24:39 long

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There's the punching bags, the nets, the. All the stuff. All the, Every kind of, you know, every kind of four foot by four foot little section is another thing for them to be stimulated by. And then there's. Yeah, there's slides when you get to the top.

Right. I'm. I'm saying this from, from my local one, not because I've been to Candyland. Yeah, no, they're very, they're, they're, you know, they're obviously it's a similar, they're very similar to each other. Even your playgrounds and.

Yeah, and the little land has a ball pit and it has like a little carousel that kids could, you know, jump on. Like a lollipop that they kind of go in circle. It's, it's, you know, it's just something that, you know, I'm there like I've been there every, oh, nearly every day for the last month and it's pretty great.

All you hear is screaming. Like, you hear constant screaming. It's like. But it's a good scream, right?

It's a good screen. And, and you could tell the parents are relieved, right, because they, they come in there and they're like. And they just sit down. Yeah, you know, they're like, you know, we have massage chairs.

You often see the parents just kind of relaxing and massage there while their kids kind of run around. And then there's a cafe in the middle. So we, it's a, that's another revenue line.

In addition to the admissions, it's, you know, we sell candy, snacks, drinks, coffee, nachos, that sort of thing. And, and then that's kind of like. And, and then on the back end, on the side, there's an arcade.

So we have a number of arcade machines there as well, in addition to the massage chairs. So that's kind of in a nutshell, what it looks like. And when you enter on the left, there's all these cubbies where, you know, all the parents put their shoes, all the kids put their shoes.

Then they go through a turnstile. You know, they, they pay for admission, they go in. And then we do it on a 1 hour and 2 hour model.

I know some of them do an unlimited. We only offer unlimited for memberships.

Ah, okay. Interesting. Well, my own experience with these types of things is from, as I, as I referred to a local one here there's two locations and when we moved back to the DC area and discovered it, it was like, you know, it was an immediate hit with us because, because it was an immediate. With our daughter and.

Yeah, and for non parents, they might not appreciate just how valuable it is to have a great reliable place where you can take your kids. And you know, playgrounds have come a long way since I was a kid, so. So it really is pretty impressive.

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