ETA·BRAINa Katyella project

Acquiring Minds

Deciding to Exit After 2 Years of Ownership

Excerpts · 378 segments · ~1:27:26 long

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So I will add that, like, I got a lot of joy in leading the team and building the relationships and doing really hard things. I also recognized for me that, like, a huge part of my why is having a big impact, like, solving big problems and having a big impact, operating a business of effectively 25 people, right, is like, it is impactful. Like, you are impacting, like, you're writing the checks,…

There are paychecks every single week. You're impacting the lives of 25 people. Um, but I. I honestly wanted to do more and bigger, and I missed having a peer group.

I missed having the impact on, you know, really, really big problems instead of the small tactical problems. So it's not to say that I didn't enjoy operating, but in many respects, like, I. I felt like there was something more for me that.

That would really give me that joy and fulfillment. Um, and again, I'm, you know, still early days of PSG, right? But, like, I am finding that, and it's also reaffirming that my. Why is solving big problems and having a big impact?

Jack, that last point, you make of about feeling impact or maybe lack thereof, that being an operator of a 25 person business surprised you that you didn't feel. What do you think? Say more about that. That's kind of new to me.

And what do you think maybe you missed or you would forewarn listeners about on the sense of impact on a day to day basis?

Yeah, it goes back to a little bit frankly of just like the resort community that we were in. So I have no other operators, right. And they're in a bigger market and there is, I don't want to say that there's an endless opportunity, right?

But like there are many paths that you can go down to frankly increase sales. Right. To hire more people and to chase a bigger market and all these things in Brazil. Breckenridge, Colorado like, there's inherently a ceiling to that, right?

Like again, I've talked about the labor issues that we faced, but there's, you know, unless we pursue a different market, which is really, really hard, like again, labor, capital, all the things that go into doing that, right? Like my personal time and where I'm going to spend my time, like there was, there was effectively a cap. So for me there was this recognition and again, maybe it was my…

But like there was a recognition on my part of like something would fundamentally have to be different in order for me to get past that, you know, subscale small business. Call it what you will, right? And again, give Chris and Sam credit.

Like, I remember we had the conversation of like, would you ever consider joining us? Like it wasn't the path or the plan that I had gone down, but good or bad, like it planted that seed in my head and it really started to make me question again back to my why and why I'm doing this. And again being away from my family and all these things, right?

And it was like, this is a path to go. Like my why became clear and now I had a path to go do that with great people as well. So it's again, decisions like this, like there are lots of different factors that go into it of what gives you fulfillment and joy and drives a big decision.

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