Acquisition Unlock: €210m in 5 Years

You double down on it, get more such customers, take us over the next couple of years and, and, and also specifically the trajectory of revenue as you, as you grow into this or on this model. Sure. So probably about 400 grand in revenue in 2016. That would have increased to 520 in 2017, 670,000 in 2018. And that's when we became profitable for the first time.

Now I'm talking like €4,000 profit. But we were profitable. And paying yourselves as founders, paying yourselves salaries.

So, yeah, look, we weren't, we weren't making a lot of money from this. But finally we, we were starting to see some growth. And then it was 2019 was a big milestone for us.

We did 1.3 million in revenue, so we nearly doubled in, in that year. And we did maybe like 100 grand net profit. So I suppose it was a, we were growing, but it all felt very slow because we went, it was seven years to break a million in, in revenue.

Right. So we were, we were certainly weren't a rocket ship. Like we were written off by everybody. I think our early investors were probably not too excited about getting a return from the business.

But I suppose it was a big milestone for us to break a, a million in, in revenue. 2020, then we nearly doubled. So we got the 2 million in revenue, doubled earnings to 200,000.

So it was growing at a steady enough clip. Well, well, hold on there. Because the doubling in a single year, that start.

That sounds like acceleration. Like that's quite promising. Yeah, but our customers are like, our customer contracts are pretty large.

So that doubling was probably one contract that we won, you know, because it, because of the types of communications that we're sending, these companies are pretty cautious for us. They don't just give it to anybody.

And we needed to build credibility over time to really start to be taken seriously. And the more customers we want, even if there were smaller customers, we started to build credibility over time. And so it'll get to the point where you'll win a slightly bigger one and a bigger one, and to the point where we're at now where we can pitch for the largest banks in Ireland and the uk and it's not a…

So we may have won one contract that allowed us to kind of level up to that extent, but we may not have had predictability of where we were going to go the next year. You know, so we had a model. It worked. We had customers that were happy, but we probably didn't feel we had a sort of scalable, repeatable business model at that point because customer acquisition was just so hard due to the…