When a $2.8m Acquisition Is More Like Zero-to-One

Most of them do not become a unicorn, but the ones that do, they all reinvest and they all have to become investors. So to me, as I looked at that, I was like, why don't I just go for that initially? Why do you need to go for the unicorn?

Just skip straight to the cash flow businesses, which is what they're all trying to do, and learn about that business versus trying to build something where the likelihood of you succeeding is very, very low.

Think good things about the founders.

Thank you dav, appreciate you letting me use your airtime for that. So you are taken with eta. What does your search look like?

Do you have a thesis? How do you go about this?

Yeah, so I read Buy Them Build, you know, and what's funny is I just happened across that book. It wasn't, you know, I saw somebody on Twitter that I had followed, mentioned that they were reading Buy Them Build and I was like, oh, that's an interesting book. It looks like an interesting book.

I'll read it. So I just, I devoured that in a couple days and as I read it I started thinking, okay, you know, probably like most people do as they stumble across eta, like I'll just start looking for businesses.

So I started looking, I, I gave it a little more thought than just looking for businesses or as I started looking, I started thinking about what, you know, with my background in tech, spent a lot of time in marketing, in operations, I thought, well, do I really want to go buy a blue collar business where I, I have no experience, like zero experience in doing anything.

I mean I know from having built, going from zero to one, I mean, I had my butt handed to me a few times where I tried to build, build a business and felt right as I was studying, you know, what I wanted to buy was something close to what my background was. So keep in mind, going back to my background, I built a credit risk analytics company for credit unions. So you know, there's a lot of math…

You know, I had a business partner who was a PhD in finance, built a lot of our models. So as I thought about that, I thought something in the analysis space in the small business would probably fit that. What I came down to is accounting.

I kept thinking about, okay, what's going to be needed long term, what is an essential service, what is kind of boring. And I just kept coming back to accounting. And then the other thing that, the reason I focused on accounting is I thought of this, this whole game of eta.