ETA·BRAINa Katyella project

Acquiring Minds

When a $2.8m Acquisition Is More Like Zero-to-One

Excerpts · 360 segments · ~1:15:05 long

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I would like to. You know, I look at it as like, do you want to create a $10 million company that you're going to own 80% of, or do you want to, or would you BE okay owning $100 million company where you own 20% of that or 10% or 15%? Right. It's going to, it's going to look differently. You might have more demands from investors, but I think most people that are going to buy a business are up…

So I think you just have to decide what you're more comfortable with at the end of the day. And for me, having gone through the self funded search route and gone from zero to one, I know what having investors is like and I'm comfortable with that. What I'm not comfortable with is telling my kids, sorry, guys, we gotta move, because your dad was an idiot and he bought a company that we now have to…

You told us how you wanted to buy a white collar business because of the transferability of your skills. You thought, and a blue collar business, you didn't feel like you had much to transfer and that it would be hubris to buy such a business. Of course, blue collar trades businesses is a very common target for people in search land.

Do you still feel the way you did on the other side of this experience that that was.

Realized is operationally the services that we provide, very transferable as far as what I've done in the past. Right. So operationally, yes. I know how to provide a P and L.

I know how to do payroll and how to do ap. Right. That wasn't that. That's kind of the process that I thought wasn't hard. Now do I know how to fix heavy equipment if I bought a leasing company or equipment rental company?

No, I'd have to hire somebody to do that. And I'm not mechanical, so I wouldn't go figure it out on my own. So I think some of the operations, yes, absolutely, are transferable.

I think what I overlooked is the skills for building one business don't necessarily translate into building another business. So I had to learn, okay, how does it work with churn, for example, in a service business versus a SaaS business, how does the sales and marketing channels differ in a sales business versus a service business, what is the value you're creating and how do you increase that…

Yes, but it's not 100%. So do I think it would translate to a service or a, a blue collar business? Yeah, somewhat. I don't know if it'd be the same as a service business that we're doing today, but it probably translate.

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