Buying for $600k, Selling for $35m

And this was one we, we considered, but we didn't, we didn't consider it very likely. And so we didn't spend a lot of time, you know, you know, negotiating very hard on this sort of thing. We, we sort of, you know, and that's why some of the language was, ended up being vague around it.

So, you know, it's, it's hard to say, well, we should have gone back and spent more time there because at the same time it, it still was a very remote odds when we were going through the deal. And there's so many other things you're trying to negotiate, you know, in that time frame. Do you, did, you know, I, I, the odds of any of those things happening is, you know, any of those sort of remote…

Did you negotiate for, for more of the earn out to be actually in the cash up front?

That would be, you could try. Of course that, that's, you know, part of the earn out is to bridge evaluation gap. And you know, that was, that was the approach was really to use that to bridge evaluation that we, we felt we needed to get to in order to sell the business. So I don't know, I thought they.

Were coming to you with increasing valuations without you guys even trying to.

No, yeah, we, we were, we were more than willing to take in and out because we knew we had a high, a high belief in our business. So for us was not really a, a problem. And for them, it allowed them to, to pay a price that we ultimately, you know, we felt good about and they felt good about.

And for a multiple like that that we discussed in 11X, the richer the multiple, the more likely there's going to be, you know, performance hurdles attached to it.

That's correct. And so we, and that's another important reason why we got an 11x was, was the structure of the deal and we felt very confident in our abilities to deliver on that.

So well, it ends on a frustrating note but it's really the, the full circle story here is a huge success and a big, a big victory.

Right? Yeah, I think that's true. And, and of course that's the disappointing, I mean, I mean it ends in a, you know. Well, there is a frustrating note in there but you know, I, I, it's taken me a while to get here but I do believe that all, all, all's well, it ends well.

They did you know we did end up getting paid in full with including you know, some penalties and things that we had negotiated and, and like I said, they were very upfront with us about things work things out in a way that was ultimately mutually acceptable. It's unfortunate we had to go through it but, but you know, I don't, there's no ill will at this point or, or that sort of thing, you know,…