ETA·BRAINa Katyella project

Acquiring Minds

Buying for $600k, Selling for $35m

Excerpts · 500 segments · ~1:40:38 long

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And so there's just a lot of. I don't. In a vacuum. Yeah. The owning and compounding and all that sort of thing make a lot of sense. But we also had to be the ones that, you know, showed up.

I mean, in theory, you could hire Somebody else to do the job, you know, an operator. But that's very difficult in the setup of business. It really needed to be us.

Well, I've heard use the word grind, Jake, and I don't know if you, if you meant that like that. That's actually how it felt. Yeah, but, but there was probably some fatigue too on the part of you and definitely.

And Adam definitely fatigue and certain this, provide this provided some certainty and you know, an end in sight. Right. If you will.

We can talk about that now? No, so we had, we had a significant portion of cash. I think it was like 17, 18 ish in cash, 5 million equity rollover and maybe 12 ish in earnout.

Yes, I think that's, that's, I think that's what, that, that's what, 18 upfront, 12 earn out and, and 5 in rollover equity. And so. Yeah, so, so I guess we can get into that a little bit now. So I, you know, we, we joined the business.

Yeah, we, we know we had gotten to a point where we, where we, you know, we've had some epiphanies in our business. We really ran things very efficiently, very effectively. We had great internal processes.

We ran okrs, if anybody's ever, you know, heard of those. It's, you know, really a way to help improve and grow the business objectives and key results. Very disciplined the way we approach things, long term thinking.

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