Getting Unstuck by Buying a Business

But at your, you know, your. You have a mission, and within the parameters of that mission.

Yes.

This feature is really cool. It's a really cool insight.

Yeah. And I was going to mention earlier, and I know we're running short on time. I was going to mention earlier Jocko Willink's book Extreme Ownership. And, like, if I could tell anyone three books to read as a small business owner, one is Shoe Dog, one is Extreme Ownership, and then, you know, Meditations of Marcus Aurelius.

But, like, Extreme Ownership talks about the mission. And I have to tell myself all the time, I'm like, I'll be struggling with something, and I'M like, no, this is. You're making it about you.

It's not about you. It's about the mission. You know, and I'll tell that to my employees, too. It's. It's. It's about the mission.

So, yeah, you made a second acquisition. We're just about to hear a very abbreviated version of that story. But. But before we do, give us the context of what your bigger vision is for the rest of your career, now that you've bought one business and clearly have aspirations to buy more.

Yeah, no, I mean, I want to. I want to have a business that generates $100 million in revenue and, you know, generates $10 million in cash flow. And, you know, when I'm 70, I can decide to sell it for a hundred million dollars or I can, you know, keep it, have my kids run it.

You know, I mean, I just want to keep. Because I keep learning different things as I progress that. Like. Like when you get to the false summit of a mountain, then you can see where the next summit is and the next summit.

So you have to keep climbing for these vistas to open up. And that's kind of like what continually happened for me. And that's. That's kind of a good tie into your.

Your To. To the second acquisition, which is, you know, during COVID I'm sitting home, my kids are home doing online learning. And the business was slow, but it was basically running itself. And I was, like, just bored.