Got about a 20 piece arcade now. And the arcade is, is looking great people. It's, it becomes at that point an overflow attraction.
Acquiring Minds
Passion & Profit in an American Pastime
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So most proprietors in the industry will say that they make the most money when they're on about a 60 minute wait. So people roll in, they don't have a reservation, they, they realize it's about an hour wait. To bowl. Great. Let me go to the arcade, let me go to the bar, let me go to the restaurant.
You know, if they have other attractions, maybe I'll play some putt putt or something like that. And it gives people, it increases that dwell time. That's another big metric in the industry.
Dwell time. I like it. And so, Mike, you told us that this business was doing, this bowling center was doing a million and a half of revenue, which is what, five grand a day? Call it. It's open seven days a week.
It is, yeah. Seven days a week.
What do you think the potential is? What's your, what's your, your, your bull case?
Yeah, you know, I mean, coming into this investment, I was probably had a little bit of hubris and I thought, you know, I'm just going to double revenue, no problem. But I think after the first six months, you hear that searchers. Do you hear that? It's not going to be easy.
Go ahead.
Not going to be that easy. First six months, we pulled a lot of the levers that I thought were going to drive revenue, but it just doesn't happen overnight. I mean, we put online reservations in and that was great.
And it, it prepared us, it set the table for what we need to do. But it, it wasn't necessarily like, you know, 2xing revenue. Now Facebook ads has put us over the edge.
We've also brought in someone to handle our sales and events, and I think that that's pushing, pushing us forward as well. So I think year one, when we're all said and done with this first 12 months of the business, if we can be at, you know, 161 7, I think that that would be a win.
And then if we can get to 2 million on the second year, I think that would be a win, you know, so I'm, I'm being more cautious than I was when I, at the onset, you know, that I just figured this was going to be a cakewalk and we would be, you know, doubling revenue in no time.
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