Passion & Profit in an American Pastime

We knew that. But at that point I realized like, you know, we've got to start pushing people into these reservations. And I ended up getting connected with.

The great thing about bowling alleys in general is just that you come across people from all walks of life now most of the time, from my experience, you're going to come across a lot of blue collar folks, you know, maybe H Vac and plumbing and, and carpenters and those type of people who are extremely important to what we're trying to do. And we, we want to utilize them as much as we can.

And in the first weekend, which, which in which was about a month ago, we saw, we saw really a record, we saw a record Saturday. And I'll tell you why we were so adamant about getting it going so quickly. Every year in October in the Albuquerque metro Rio Rancho area is the balloon fiesta.

So if you've seen these images from New Mexico with thousands of balloons in the air, that's happening in our backyard. And previously our location.

Was a ghost.

Town during that time because most of the people that would frequent our location would go to that event. But we knew that there was a hundred thousand plus tourists every single day that were coming in for the balloon fiesta. And the balloons started at 5 in the morning, so they would likely be looking for something to do in the evening.

And after running, running these Facebook ads and working with, working with the team, things just started to take off. And you know, we saw in that first weekend a 10x ROAS. So 10x return on an ad spend.

It was incredible. And it's, it's leveled off a little bit since then. But I mean, we're still seeing a very strong positive ROI on meta ads and will continue to kind of find where that threshold lies and continue to push, push more ads.

MM ROAs for the uninitiated is return on ad spend. And it's the multiple of revenue generated for every dollar spent. So you spend a dollar, you get 10 bowling revenue dollars back.

And 10 is a phenomenal, is a phenomenal ROAS. I think three to four is kind of the floor of where you want to be, but you get into 5 and 6, that's good. 10 is just crushing it.

Exactly. And that's, it was a short window and I don't think 10 will be a realistic metric long term. But for that period of time to have that kind of return, especially out of the gate, was very, very encouraging and exciting for us. So yeah, we'll, I'm hoping we'll still live in that 5, 6, 7 type of range if we're doing all the right things and creating the right creative.