ETA·BRAINa Katyella project

Acquiring Minds

Complexity Hides Fragility: Losing a $20m Business

Excerpts · 468 segments · ~1:33:16 long

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Yes, I was, I was definitely the engine trying to drag someone along with me.

Hey, had this crazy idea and I'm looking for someone to partner with and you know, she was one of three people I talked to in our class. One of the other people I talked to actually ended up searching and acquired a company, a software company, 11 Software. It's Hannah and Alex.

They're classmates of ours that also paired as a part of this process which was, which was great but really just kind of hey, values alignment. And so for Jess and I, we both had a lot of alignment of we're not coming from a lot. And so taking down a, a business and being able to operate it and get the, the experience and knowledge and hopefully a good, you know, financial outcome.

Like we're not gonna, if we have the opportunity to sell it for a win for the, the investors and we take home a million dollars each, we're going to be okay. Like that's a, that's a win for us. It's not a great win for everybody obviously, but if we're getting a million bucks, we know we've done something right for the investors.

So, so you saw that, you saw the experience of doing a traditional search, even if you two didn't personally have enormous windfalls, is still very worth it because this is part of your, this is going to, just going to be the first chapter in a long business career. And it seemed like a great first chapter.

No, that's great. No, it's a 100% what it was for us where we, we had that alignment. One of the worries you'd have is you see this incentive alignment that someone's like, hey, I have a huge nest egg. My family's very wealthy.

I don't, I don't need to have this windfall or no, sorry, a little bit. I need to be like a home run. Right? And, and I'm like, I'm, I'm good with a double right now.

I don't, I don't need to, I don't need to home run this first time. Yeah. Okay.

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