The Contrarian Bet on a Digital Agency

Well, I may ask you to repeat yourself George, because you've just given away your key risk mitigant for how you got comfortable buying an SEO agency when everybody in SEO land is freaking out because people are searching on Google for their solutions less and less as they turn to ChatGPT. So how could you, you know, you know SEO is kind of declining.

At least we all assume think including SEO practitioners believe this as Chachi PT takes market share one more time. What you just said. Why, why did you actually judo that into opportunity? Not risk.

It's the Google Business profile. Um, for those who don't know, you know, this is when you search your favorite restaurant and that box pops up on the right side of the browser that has their hours and their pictures. That's the Google Business Profile.

And that brings in a lot of leads. And that also is what you're led to if you search in Google Maps for restaurants near me. And so we're helping companies with those, meaning that like when someone has a flood in their basement for, and they're searching restoration companies near me, we're making sure that our clients pop up early in there.

Chat GPT has been taking traffic from the Google main page. It has been taking significantly less traffic from Google Maps and the way people search there for. For local things. So, first of all, there was sort of like a.

It is going to replace all of the AI, is going to replace all of this in a number of years, but it doesn't seem like it's going to replace the Maps portion immediately. At least that's what I tell myself to be able to sleep. But then to step two, if even if it does, is the point you made, which is I see a massive opportunity here.

I think, again, no one has mastered AI search, and even those who have, and we've gotten a lot of clients, a lot of leads from ChatGPT, but that could change tomorrow. ChatGPT is changing faster than Google ever changed in terms of how it ranks things, how it looks at things. And so even if someone has figured it out, it will, it will change tomorrow.

Which is why I do think there's such real value in agencies, because we are daily retesting our theories and, and, you know, on real clients in real spaces and seeing what works and what doesn't. And so we're able to keep up with that demand. I would be frankly terrified of starting my own AI ranking agency right now because I'd have no clients to test with.

But I feel an incumbent advant in the seat I'm sitting in and that I've got a lot of clients to run this on each day and to get those results quickly.

Yeah, well, and it's a great point. Also, you mentioned the quality of your team. You've got smart people.

And so part of the bet here too is that kind of the intellectual capital of this business will ensures that, as it's figured out by the SEO industry broadly how to do kind of chatgpt SEO, you guys will be at the forefront of that. You'll be, you'll be able to figure it out. You'll be competitive there.