The Contrarian Bet on a Digital Agency

Yeah.

And you're good. Now you probably want to bring a little bit of, of market and macro sense to what you're looking to sell.

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Great George. And so after exiting this overland E commerce business, can you share how you did there?

Yeah, well I, I bought both E commerce companies in the middle of 2023 for low six figures and exited that one for a lot more than I had paid for it. So it was, was ultimately happy with that growth in about two years.

You know there is a clear through line emerging that while McKinsey is not business acquisition, it is looking at somebody else's business, analyzing somebody else's business and making prescriptions. Then you go actually have some in the trenches experience with that agency. Then you buy two Starter businesses, if you will, small ball businesses, if you will.

Now you've got. And apparently you. So you liked the process of taking over, improving other people's businesses. Now three times gotten your hands dirty and now you have some capital from the sale of that E commerce business to do it again? I guess. So are you just kind of.

It feels like you're staring there. You know, this is one of these connect the dots looking backwards thing. You're just naturally stair stepping into something bigger, which is the business we're here to talk about.

Is that. Am I connecting dots that are there?

You're. You're connecting dots as they have happened. You know, I, I would never pretend that I am smart enough to have had that strategy in mind as I was doing it. The reason, frankly, I went small ball was because I had never bought something or run something that, that I had bought.