Taking a Single-City Acquisition Nationwide

It kind of, it kind of then does stand apart as its own kind of, you know, source of authority. And she can, and it was something that it was very helpful to be able to point to, to give her own words or decisions weight.

Yep.

Absolutely.

But, but the fact that it's written down sort of, or that it's been, it's been kind of canonized gives it weight so that you can, you can point to it and point back to it. I wonder if it's a similar dynamic even in your much larger business to her tiny one.

It, it sounds like it, you know, and, and ultimately even running a larger company, it's about small team leadership. Like it's, it's, you know, there's a senior management team and each of them have, you know, managers or direct employee reports or, or what whatnot. So I do think it scales because of exactly that.

I think it is similar. Ultimately it helped organize thoughts. Yes, it was written, yes, it was simple, simplified, but it's a communication tool.

It really is because you have to repeat those things, what do they say, seven times or more before it really sets in. And I think that's true. And you know, no one really believes it until you've said the same thing for months and months and months that you're not going to just change to whatever the next fad is or something like that.

So yeah, I think it is, it's really about communication and one of the jobs of a CEO of any scale company is to set the vision and to communicate the vision with, with input from others. But yeah, that's, that's one of the, you know, call it five jobs of a CEO. So.

Well, and by the way, first time CEO that you were, Edward, I've often heard that what you just said as, as the, the something that's really hard for novice leaders to internalize, that they need to be repeating themselves so much. And you know, I've heard it said that like you want to repeat it so much that you hope to, you know, stumble upon people at the water cooler making fun of you behind…

That's the sign of the level of repetition that's actually healthy for you as CEO.

But, but it's very hard to actually do because as humans we don't want to be repetitive.