ETA·BRAINa Katyella project

Acquiring Minds

Growing Profits 30% in the First 1.5 Years

Excerpts · 383 segments · ~1:31:19 long

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And was it sort of proportional like. Or was it binary? Like the whole binary seller notice? Oh, really?

And so it wasn't tied to, it was just tied to the relationship continuing. It wasn't tied to like the amount of product flowing through from one of

these agreements, I think in credit to the seller. Because along the way you just maintain that, hey, we're such a key customer and partner here that feel really, really good about this relationship and enduring and long standing. What I didn't realize at the time or no is that with two of these three divisions, we are actually a top 10 customer.

And so we are a material part of their, their revenue. And so I think they want to continue on this one of them. So much so that we are in the process now of just working on, hey, what are the unique things we could be doing to help grow each other's business?

Yep. Well, I said customer concentration. Misspeaking, that's just what rolls off the tongue. And yeah, we all are.

We, we are always talking about that. But thank you for correcting me. And when we talk about distribution businesses in the concentration issues that you often encountered in them.

Yes, it's, it's usually the supplier concentration, not the customer concentration. So thank you for that. But you make, you make this great point in, in the defense of these businesses that.

Let's not forget, while there may be this supplier concentration, you are their, their go to market. I mean, you are one of their key channels. So you're bringing all of this revenue and value to them.

So it's, it's probably a sturdier connection than kind of customer concentration. Supplier concentration is like you just said. I mean, they're looking at you and like, don't go anywhere. You represent millions of dollars of revenue for us.

Yeah, and I think that that's exactly right. And so I think that also was the feedback that I received is part of meeting with the suppliers that, hey, you're an important partner for us. If anything, all we want to do is grow.

You've done a really great job we think there are these other opportunities for you to do things, to modernize the business. It was encouraging to hear the things that they suggested were exactly some of the things I had planned. New website, some certifications.

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