How to 4x EBITDA in 3 Years Without Growing Sales

Yeah, I mean, look, I'm a, I'm a traditional search fund investor exclusively. I've invested in other things. I've just learned this is what I'm really good at.

And I want to go deep in, in, in this segment. This, what I, I really think about this in three dimensions. Like, do people really understand search?

So when I'm meeting with someone and let's say they want to invest in a surrogacy business, but they haven't talked to any of the people in traditional search that have done it, do you really get it? Like, the power of the network is that you can actually have access to these people and they don't even know the models. And I, I feel like, like they really have to get it.

You have to do your homework. I, I feel like that connects you to this. You have to really want it.

And that's a tough thing to think through. You really have to, there has to be some drive, something about your story or why that has to just exude from you. Like, I've got to feel that I'm going to want to work with you, not just for a short period of time, but honestly for the rest of my life.

And whatever your driving force is, I really want to understand that. And if you can't communicate that to me, how are you going to convince a seller to sell me to sell you their business? Right. Like you're dedicating the next 3, 5, 10 years of your life to being a leader.

And if I can't understand why you want to do this, there's something wrong. And usually, sometimes a person just hasn't like, understood that themselves. They're running away from something, running away from a job, running away from something that they've done.

But they, and this feels like the right thing, but it's often, it's often not. So the people that are really clear about why they're doing it, those tend to be successful. And then the right capacity to do this thing, like, do they have the right skill sets?

Do they have the EQ and iq? You're not gonna be perfect at everything. So just being aware of what you're not good at is half the battle.

I want to hear about that. Like, I can't grow revenue. I don't even think I can today.

So. All right, how do you, you know, how are you gonna, how are you gonna compensate for that? All right, well, I'm gonna get a partner and here's what they're really good at and here's what makes us great. Okay, cool. Like, I think the mental exercise into the, like, what is going to make you great.