It sounds like how some of your customers, your longer term big customers would, would see these negotiations.
Acquiring Minds
How to 4x EBITDA in 3 Years Without Growing Sales
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That's exactly right. That's exactly. And there's like, there's that fine zone of agreement that you got to get into. And this is also a hyper seasonal business.
So we, we ultimately diversified from our seasonality, but that was a big risk in the business was, you know, we make most like 80% of our EBITDA in 100 days. And yeah, we needed other things to do for the rest of the year. So we started recovering other assets.
Lawnmower, tractor parts, motorcycle like Harley Davidson crates and cages. And that, that was really what, what continued to, to build value for us was you know, taking the, the core knowledge of asset rental and utilization and then applying that as a service for much larger, larger asset pools.
But totally in different industries then you're not, you're now you're outside of the.
In different industries but similar like core use cases where something is left at a third party, a dealership or somewhere where there's assets piling up and someone needs to consolidate them, create efficient routes back to the manufacturing sites. So it became this really fun challenge of, you know, supply seasonal supply chain management. So you could, you could really get a PhD in supply…
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Notes.
Going back to the core business.
So they had developed a proprietary metal rack, metal racking system. A a racking system that got a lot of traction. I mean did it sort of become a standard even, or that's probably too generous but. Or did it?
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