Too Good to Be True: Year 1 in a $700k SDE Business

But yeah, it's going to be cool. We just got our first new van delivered yesterday. It's electric, it's massive.

It's just. I bought it because it's a billboard, so it's going to be wrapped and right now we have those like, how do I say this? The white, no window vans. Right. With a couple, like a handyman.

I want a company that is like prestigious almost. Right. Like people respect. And it's not that they don't respect because we have an amazing electricians, but it's definitely that local, like mom and pop.

They'll do it for cheap, almost like kind of vibe, you know what I mean? And I don't. That's. That's not me. You know, we're growing. It's going to be a completely different business.

And do you. So this is a. Interesting question. So. So you have all of that, you have referral business and you have all those stickers on all those panels. You do wonder, like, is it. Maybe it's just the phone number being.

Everywhere at with it. Yeah.

And maybe the Jeff Masters brand actually isn't that valuable. It's more like the phone number being on the side of all these panels. Of course. Although when you think about like the referral business that comes in, people probably refer to the business as Jeff Master's business.

So that will be confusing. So you'll probably lose something there. So. But it's interesting because, you know, I think it's too simplistic to be like, well, part of the reason that you buy a business is for the brand recognition.

Well, maybe the, the brand, the actual name of the business isn't always so valuable.

It's, it's true. It's tough. It's a, it was a tough decision, honestly. The phone number is important. That's kind of where I'm at with it too is it's the same phone number.

We're going to reroute the emails as well. So we're still keeping the same email, but it's going to be forwarded to our new email. Every. Everybody that comes in is still going to come to us, but it is going to be a learning process.