The Origins and Future of a 9-Figure SMB Holdco

Organic growth last year is 35% and inorganic was 100, including both.

Yeah.

But that growth was, it's all these G2 companies, these, these nine companies we're talking about that growth, the organic growth was disproportionately provided by the companies that are five years or older. And that's sort of the point I think we're trying to make.

So going back to how Elmore Companies doesn't really. It's hard to define what about it makes it a family office versus versus just a Holdco or more cleanly a Holdco. There was the early family capital involved so.

But a lot of Holdcos will have investors and so you could just say that the family capital was the lp. So. So what about it is. Is. Is family office ish in its operations or in its vision structure?

I think there are two main things. The first being it's a family that's a single LP and that lends itself to a family office in that we don't have multiple stakeholders, we have the partners and we have one capital base. And yes you can go to a Holdco and raise but you still are then managing stakeholders to a certain extent.

And the other being we have this family of companies that we get to draw from that are previous generation.

We've got that knowledge sharing that happens across those companies and just good relationships that help drive not necessarily synergies but people that have been there and done that on an operator level through lots of different economic cycles and they've been doing it for 30, 40 years as entrepreneurs, acquisition entrepreneurs and we get to benefit from that because a big part of what we're…

That my name's on the door and I take it very seriously that someone entrusts me with their company and their employees and that becomes a big important part of what we do day in and day out about how we think about stewarding the businesses that we're entrusted.

With and 4G2 so the, the three of you, the two of you plus Lauren, where you really kind of whiteboarded out the next generation, the new generation of what you build back in 2021. Can you get. Can you. Can you carve out that and give us a sense of what that revenue growth has been from then till now?

So yes, 2021 might be a little bit hard but.