From Small Acquisition to $30m Industry Leader

Maybe Amazon would be another example of two day delivery. All these things which are to satisfy the customer but also have this great byproduct of being so hard to execute on that it keeps that it differentiates you from the competition and yeah, the most it creates a movie.

So I've actually read that book, Delivering Happiness. Have you?

Like I love you and I are nerding out I love maybe subconsciously I just copied his strategy. You're right. But that's a great book for those of you listening. Delivering Happiness.

And there's another one from a Harvard Prof. Francis Fry, just about uncommon service. And it's just thinking.

Another one actually from a bunch of INSEAD professors called Blue Ocean Strategy. And I would encourage anyone who's thinking about, you know, I think there's the people who are thinking about search as like a, an expression of search and there are others who are thinking about search because they're true entrepreneurs. And I think there's that distinction, right?

There's the searchers who want to follow the recipe and make, make the return and then there's the true entrepreneurs who are just like, couldn't work for somebody else and want to find a different model for their. And for those of us who are like those just crazy, I call it crazy entrepreneurs. And I say that with respect and admiration.

They're crazy. You have to be crazy to do this. Like, you know, for those of us, we need to follow those, those uncommon service, Blue Ocean strategy, find different ways to create value. And I think, I think that's what some investors kind of miss that I think you can make alpha or margin in any industry.

You just have to think about it differently and really analyze the, you know, the five forces and the strengths and weaknesses and opportunities and like my dad always used to call it running up the middle. I guess it's like a football analogy or something. You can run up. I'm like, huh? You can run up the middle in any industry, but you just need to be different, think different.

This distinction that you just made between flavors of searchers say more about that.

I don't know. I'm kind of just thinking about it as we're talking because it's, it's such an honor to talk to the Expert in search. I mean you've spoken to more search. I wish. I want your job if you're ever.

I think it was so fun to interview searchers. I think, I think there's, there's kind of like, there's different. Yeah, you're right. There's like a spectrum of searchers.