From Small Acquisition to $30m Industry Leader

I want you, I want to do all your gifts, not just one gift. I want to exceed your expectations and your girlfriend's expectations. So it's, you know, I Have two customers with every transaction and I'm all about, I have a money back guarantee.

Like if, if it doesn't look exactly like the picture and if you're not, it's not, doesn't meet your expectations of a high end product. I'm going to give you your money back because I feel so certain in our, our operations and ability to execute and that was like completely novel in our industry. So I'm viewing it instead of a transactional approach like a lot of my competitors view it.

And so yeah, I think back to the non negotiables. So having that recurring, that long term relationship with your clients and for me too that's also the suppliers and that comes back to the B corp and everything else. So yeah, I think no customer concentration.

Sorry, I just can't deal with that. Other entrepreneurs would be fine with that. I can't handle that level of stress and recurring. And you might have to remind me.

On the third and your third one was highly scalable.

Highly scalable, that's right.

And what do you mean by that? Because everybody wants a business that can scale. So. But I think you meant something more specific.

So I think, I think. Well, you can correct me as the expert. What, what is the, the search world playbook is not find a highly scalable business.

Find a business like Brick and Rice always say find a business that you don't have to change that much, that you just study. You tweak a few things with the financial engineering and whatever you can get to like a 30% IRR. And Bob's your uncle, right?

That's the safe playbook. Isn't that what people are doing?

Yeah, I would say so.