No SBA, No Investors: The Liquidity Access Line

Most of the revenue was recurring, which is great. So I followed that model. You can expand upon that model.

And, and then the geographical expansion and then the innovation was the third thing that I threw in there. So, you know, I think all these things together certainly would yield the ability to, to grow past what historical average would be. I saw, I saw this as a unique opportunity.

Yeah, yeah. So the, the turnover rate in attrition was. I was really pleased going from one year to the next, let's say I think we were around 10% and a lot of that was, you know, people that probably weren't going to stick around whether he was, he was there or it wasn't because of the transition. I got to work around renewal time and had, you know, got more in depth into value.

Let's, let's, let me help you uncover. Let's have a transparent analysis of this data. We've done a lot more to track actual performance based on, you know, congruency with the rest of the marketing that they're doing to prove what value we're driving for the business.

And that helped me with renewals. And I think by the end of March I had booked so contracted the totality of my 2025 revenue. So everything I've sold since March is, is increase in sales and that's mostly on renewal of the annual engagements plus new business in, at annual recurring engagements.

And so throughout the year we're continuing to, to build it out. The other thing that I'll, that I'll touch on is the potential for this business in local political advertising. As you probably know, you live outside D.C.

direct mail is a huge part of that. So there's an opportunity to expand there. So I've been lucky enough through some, some of the folks I know to find some local consultants and they, you know, they, they talk to me and they go, man, no one else is talking about direct mail like this.

And so that could be its own, you know, thing that takes off. So right now that's going to be, you know, that might be up to 20, 20% of the business this year. We'll see. You know, elections aren't till November, so it's still early.

But I was lucky enough to support some primary races that, that won. But so very still focused on the home services strategy, driving more value for our current clients and then figuring out how to scale what works best to the broader market. And then, and then on the political side, it's really interesting as well. So lots of exciting stuff.

And, and where do you, where do you forecast 2026 revenues landing?

I am, I, I, I'm very conservative by nature and I am confident that we can get to a million dollars. So I've got some people that I'm working with that are going, no, man, we're going to beat this. But I've got a fractional chief revenue officer who's an awesome guy that's doing engagement with me and he's like, nah, we can do more than a million.