No SBA, No Investors: The Liquidity Access Line

Owned and led by a former Searcher, Chris Williams, System 6 is a leading outsourced finance team for hundreds of SMBs, including over 50 searcher acquired businesses. Chris, Tim and the System 6 team understand firsthand the challenges, the opportunities of jumping into a business as its new owner.

So whether you own your business already or have one under LOI, talk to System 6 about how they can give you time back and improve your financial operations. Mention acquiring minds and they'll provide a free review of your books and financial ops, a $500 value. Check out system6.com, link in the show notes or email helloystem6.com tell us more about the business then. Brian, what is Citi…

We talk about direct mail. We've got, we talk about, you know, you'll think of a probably a postcard that you got in your mailbox. That is a lot of what we do.

It can be very tailored and targeted and fully custom. Turns out when you're talking to home service businesses, when we talk about who do you want to reach, 90% of them have very similar targeting criteria. So it lends itself to programs that are called shared mail programs, which is essentially, you know, either you create a, you know, all different form factors.

One of the things we do is the Best of Atlanta Card Pack. That is a collection of locally owned home service businesses that all come together in like a deck of cards. That's a shared mail program.

We also have a new movers targeting New homeowners is a really high value audience. So we have something that goes out every month that targets that group. So that's the recurring revenue.

You're in the, the Best of Atlanta card pack. You're in the New Movers. You're in xyz. We do, we do community booklets to certain neighborhoods and those are recurring.

So you go, okay, sign up for, you sign up for three, three months, six months recurring, 12 months recurring. And then even, but even on the, what we call solo mail, just a postcard campaign, just like any advertising, it's, you know, you blast that one time and either you hit somebody on the right day or you didn't, they were home or they weren't.

So a lot of, even those who work with the business owner to say, okay, what is an acceptable minimum?

Where we feel good that we gave this a solid run three consecutive months, controlling for seasonality, controlling for these other factors, or, or even longer if they say, like I want to go out quarterly, you know, we really continue to push towards that sort of engagement because it truly is best for the advertiser to gain the repeat impressions. But then, so that, but it yields the recurring…

Can you give us a sense of the size of the business?