Acquiring a $7m Niche Marketing Agency with 50 Employees

Rob, you bought a marketing agency that plays in a very particular niche. You saw it as having good business buyer fit for what you brought to the table. We're going to learn about that.

We're going to learn about it, we're going to learn about the deal in some depth and and of course, your journey so far. Let's begin with some background on you, please.

And this was the first deal I've ever done. So I certainly learned a lot. My, my story has what I call three phases.

So quickly. A retail phase, a sports and entertainment, and then now an entrepreneurship and marketing phase to go into a little bit of detail on each. I grew up in a family business that was in retail. So one of my first jobs as a teenager was selling ladies shoes at the mall.

You know, a very enviable summer job. And then after undergrad went into consulting, specifically in the retail industry. Thinking, you know, I would eventually go work with my dad and other family members.

But ultimately the business was sold. And so that allowed me the opportunity to go back to business school and kind of rethink a different path. At business school I first heard about a search fund.

But ultimately at the time I was really focused on sports and entertainment. For better or worse, a die hard Carolina Panthers fan. And ended up getting an internship at the NFL up at the league office.

Was in heaven. And through that, got a job opportunity right after graduation with Call of Duty in Los Angeles to help them launch an esports product. Did that for five years before moving back to North Carolina with the COVID flexibility and decided it was time to scratch the entrepreneurship itch and just felt like we started a young family. If I didn't do it now, I never would.

And so ultimately took the leap to do a self funded full time search to buy business.

Awesome.

That was great.