Acquiring a $7m Niche Marketing Agency with 50 Employees

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To take advantage. Check out oberly-risk.com that's O B E R L E hyphen risk.com link in the notes. Let's now do here very specifically what the business does and then we'll turn to numbers and more bullet points about the business. But, but so, so say more about the tie in with Home Depot and Lowe's and the retail and merchandising piece and, but also it's a first full service agency. Paint a…

As the story goes, George King was at Black and Decker and he used customer research to create the Dustbuster and.

No way.

Yeah, yeah, I know. And so Jed and I like to talk about how, you know, this partnership that we have now is a nice intertwine of some family businesses and some retail there. But you know, that has been core to the business, this having an in house research team that can do the consumer insights that can help our brands with product development.

Like I look at just some of the tools behind me with channel lock, we've certainly kind of supported them on that piece. But also for these brands that sell through at Big Box, this concept of a PLR or a product line review is really big. I mean, to some degree it's their biggest and most important meeting of the year because it determines their shelf space and how many doors they're in across…

And so you really want to go into that highly prepared and like quote, unquote, win your plr. And so we do support teams and brands a lot on that aspect by helping them with their storytelling, helping them with the data so that when they're speaking to the merchant in their category, they can really nail that. And nailing it in a big way is the difference of millions of dollars.

To be clear. To be clear, Rob, so your client is the one on the shelves, is the Manufacturer and they have an annual meeting, audit, whatever this PLR with the merchant, meaning let's say Home Depot. So Channel Lock meets with Home Depot corporate once a year to evaluate how things are selling, etc. And what we're going to do next year.

And so it's a big deal meeting for Channel Lock, the ones on the shelves every year because they, you know, if they get more shelf space, they sell more and less less. And so you, your agency helps them plan for that meeting, strategize around that meeting, present at that meeting.

Yep, that's right. So that's, that's a huge piece of every one of kind of the brands, the portfolio, their life cycle. And then because that is somewhat of a one off, there's a lot of prep work there, but then there's still this whole piece of how are you presenting yourself kind of throughout the year. So we do everything from helping manage a website, social media, pr, SEO.

There's a huge tailwind in marketing right now on what we're calling AI visibility. And some might say this is just the evolution of SEO to instead of how are you showing up in Google, you know, how do you show up when someone researches in Claude or ChatGPT?