ETA·BRAINa Katyella project

Acquiring Minds

How to Structure Around Risk in a $250k SDE Acquisition

Excerpts · 312 segments · ~1:16:57 long

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It was a large company, about $12 billion in revenue at that time. And then when I came back, I moved to San Diego sight unseen. It was during COVID My husband and I thought San Diego sounded like a great place, so took over the role as the general manager for the elevator business here for a couple years and then switched over to residential construction, running a shower remodeling company…

And that was really interesting. I learned commercial construction, residential construction are completely different. The, the experience of managing them and working in them, the customers, how you sell, what you sell, the codes, it's all completely different.

But I really liked my experience growing in, in residential construction and sitting with people at their kitchen table typically, and talking to them at that time about their showers is very intimate space in their home. And going into people's homes and seeing how they live and then also providing the value of changing their shower in a relatively small project can have a huge impact on…

And it's a very tangible impact. So I started to really enjoy that. Through that process, I got my general contractor's license, which was a pretty big feat for me to go through all of the testing and everything.

And then as I was, you know, kind of feeling like I wanted to do something more entrepreneurial, was looking at a couple different options. My husband and I, in the background, had been doing some real estate investing and worked with a general contractor to build some an adu, an accessory dwelling unit, as it's known in California.

It's like a small apartment or like a granny flat, depending on how you organize it at our house, when we our house in San Diego, and then when we moved to the suburbs, we did it again with the same general contractor because we had a good experience and we rent those out now, but it was basically like building a little house. And I started developing a relationship with that, with that GC and…

Alicia, let me pause you right there. I want to underline a couple things from your background. First of all, going all the way back to the top Working in air field. Was the word construction?

Taxi way. Was that the other word? Construction? And, and how much you liked that in working, working with people who were the actual construction folks, the tradesmen and women, people who knew their stuff were years older than you that I, I mean you glanced off it today. But I remember from our pre call being an environment that you really enjoyed.

Yes, good, good to underline because of course this is where we circle back to. All right, then the other thing is that when you went to Switzerland to work in corporate for the elevator company, it's one of the world's big elevator companies.

What was Schindler? You were the, what was it? The executive.

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